Jeff Benanto on MarketingBuilding a GTM Plan for your SaaS Product“What is your first order of business in your new #PMM role?”3 min read·Feb 28, 2024----
Jeff Benanto on MarketingBefore You Hire a B2B SaaS PR Agency Read ThisIs your SaaS company ready to break out?3 min read·Oct 22, 2023----
Jeff Benanto on MarketingPositioning vs. Messaging vs. NarrativeThere is A LOT of focus on effective positioning and messaging in B2B SaaS right now.2 min read·Oct 17, 2023----
Jeff Benanto on MarketingRoot Note B2B Marketing: Simplifying Strategic Communications for SaaS and other B2B CompaniesIn today’s competitive business world, with economic headwinds abound, effective communication is the key to standing out from competitors…4 min read·Jul 12, 2023----
Jeff Benanto on MarketingLeveraging Brand to Stand Out in a Competitive B2B SaaS MarketI was recently confronted with a provoking question in an interview with a highly experience VP of Product. He found himself confronted…3 min read·Jun 1, 2023----
Jeff Benanto on MarketingWant to Build a B2B Community? Participate in Legendary CommunitiesA few weeks ago I shared a thought on Twitter about the importance of “creating” on the side.4 min read·Mar 18, 2021----
Jeff Benanto on MarketingThe Customer Marketing and Community FrameworkEvery good B2B Marketing strategy is based on a fundamental framework. While customer marketing is still emerging, in my opinion, there is…3 min read·Mar 5, 2021----
Jeff Benanto on MarketingCustomer Marketing in Action from (Surprise, Surprise) HubSpotWant a really helpful example of powerful Customer Marketing? Look no further than this blog post from HubSpot.2 min read·Feb 15, 2021----
Jeff Benanto on MarketingWhy The Momentum for Customer Marketing Continues to BuildDavid Cancel, CEO of Drift, and one of the foremost prognosticator of marketing trends, recently Tweeted that he sees Customer Marketing…6 min read·Feb 12, 2021----
Jeff Benanto on Marketing5 Predictions for Customer Marketing in 2021I teased this on LinkedIn earlier, but felt it needed more room to breath.4 min read·Jan 31, 2021----